Issue 01 · Q3 2026
The Reveal
The quarterly design report for people who run businesses, not design studios. New trends, real examples, and what it means for you. One short read, no jargon.
A quarterly briefing on brand, web & digital design.
A quarterly briefing on brand, web & digital design. 
What's inside this issue
Four things worth five minutes.
01
The clarity comeback
Pantone just picked white as its colour of the year. Here's what that says about brands that feel too busy.
02
The hat that rebranded a bank
A £4bn UK challenger bank dropped its logo for an orange bowler hat, and it worked.
03
Findable by humans. Findable by AI.
The shift already changing how customers find businesses like yours.
04
A checklist, not just theory
Five things worth checking on your own site this quarter.
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